Think of the web as an ever-growing library with billions of books added daily by millions of different people. Then think of an army of mini librarians racing around trying to find the best match every time someone needed something.
This is how the Google Index works. The mini librarians are Google’s web crawlers – they gather information from web pages, and go from link to link to bring data about these web pages back to Google’s servers. After this crawling is done, the results get put into the library: Google’s Index.
The Kwasi Index is what your brand’s Google Index should look like to get your website right. The Kwasi Index is a unique guiding document that becomes a central source of truth for your website’s ideal state. It’s a roadmap that guides website development, migration, digital strategy and SEO.