Website Usability Testing
Customers want results fast and easy. If your website presents even the slightest inconvenience, confusion or difficulty to a user, chances are they will leave and go elsewhere.
Identifying and eliminating any roadblocks on your website through good user experience design is important for getting customers to stay, engage and convert.
Usability testing simply aims to identify any technical, layout or design issues that could lead your customers to put your website in the too hard basket. The process of user behaviour analysis evaluates how visitors are currently using a website, identifies any problem areas, and provides fixes that will improve ease of use, increase overall site engagement and grow conversions.
Kwasi uses click tracking to review actual user behaviour that provides insights on all key pages on your website. This way, we can see what isn’t working on your website and fix any immediate issues we see. We also check how long it takes to complete specific tasks on the website and analyse your site’s overall performance to see if it meets your business goals.
Usability testing is a valuable part of your digital transformation process, as user experience online is just as important as customer service in-store.
Get in touch
Gain the insights to give your users a better experience. Contact Kwasi today to learn how.