Back in 2011, SEO was beginning to undergo major changes.
Woj Kwasi noticed that while others were merely manipulating search engines for short term gains, the long term strategies he was focusing on to grow brands online through refreshing inbound marketing work were starting to show their full potential.
Back then, Woj was living in Sydney and Kwasi was just a shortening of his last name to save others the struggle of its full Polish pronunciation. Working for a reputable agency, Woj had just received some exciting news about a new partnership. The future was looking bright and a visit back home to Adelaide was warranted to celebrate with family and friends.
Still, Woj was convinced that his way was the way of the future. He decided to leave the safety of a big business and start his own company, and Kwasi Studios was born.
The new agency endeavoured to turn websites into sales machines and lead generation beasts that were easily found by search engines (robots) and enjoyed by people (humans). Within the first year of business, Kwasi Studios was appearing in top 100 lists and featured in local newspapers. There was no doubt that Woj had started an enterprise that was worth watching.
Woj’s vision proved correct. Today, Kwasi is approaching its 10th birthday and continues to digitally transform Australian businesses, rapidly becoming the “go-to” expert in this space.
Kwasi’s aim is to make the internet a better place for people and brands, allowing users to find what they want quicker and easier at all touch points. Kwasi sees every brand’s website as the foundation to sustainable success and the key driver for sales. Through a proven process, Kwasi has driven digital transformation for brands like Shiels, The Tailor, Ansarada and Ed Harry.
See Kwasi’s work in our Case Studies.
