Our Story

Back in 2011, SEO was beginning to undergo major changes.

Woj Kwasi noticed that while others were merely manipulating search engines for short term gains, the long term strategies he was focusing on to grow brands online through refreshing inbound marketing work were starting to show their full potential.

Back then, Woj was living in Sydney and working for a reputable agency; Kwasi was just a shortening of his last name to save others the struggle of its full Polish pronunciation.

Woj was convinced that his way was the way of the future, so he decided to leave the safety of big business and start his own company. Kwasi Studios was born.

Woj’s new agency promised to turn websites into sales machines and lead generation beasts, which could easily be found by search engines (robots) and enjoyed by people (humans). Within the first year of business, Kwasi Studios was appearing in top 100 lists and featured in local newspapers. There was no doubt Woj had started an enterprise that was worth watching.

Woj’s vision proved correct. Today, Kwasi has celebrated 10 successful years in business and continues to digitally transform Australian and international businesses, rapidly becoming the “go-to” expert in this space.

Kwasi makes the internet a better place for people and brands, allowing users to find what they want quicker and easier at all touch points. It’s our belief that every brand’s website is the foundation to sustainable success and the key driver for sales. Through our proven process, Kwasi has driven digital transformation for brands like Oz Hair & Beauty, Shiels, UniSA, TAFE SA, Ansarada, Bunnik Tours, REDARC, Bing Lee, Adshel and BloomBar Flowers.

Meet the team or see Kwasi’s work in our Case Studies.

National Menswear Retailer

139% Increase in Revenue & Solid Traffic Growth Following Website Migration

  • The challenge: Preserve traffic, visibility and sales throughout website rebuild and migration.
  • The solution: Keyword/URL mapping, Web Developer Guide, live monitoring.
  • The results: Traffic, visibility, conversions and revenue all improved through migration.
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Oz Hair & Beauty

530% Increase in Revenue & 12x ROI Through Structured Google Ads Campaigns

  • The challenge: 20x Return on Investment on Google Ads for hair and beauty products.
  • The solution: Single Keyword Ad Groups targeting individual brands with granular bidding and budget control.
  • The results: Minimum 24x ROI with a 530% increase in revenue year-on-year.
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530% increase in revenue

Shiels Jewellers

Accurate Digital Persona Guides Strategy for National Jewellery Retailer

  • The challenge: Understand the target audience for a national jewellery retailer.
  • The solution: Digital Persona, Customer Journey Mapping, Content Audit.
  • The results: research-based, data-backed customer insights to guide strategy.
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Owen Hodge Lawyers

Increased Leads 142% in 6 Months for Sydney Law Firm

  • The challenge: 120% increase in monthly leads for Sydney-based law firm.
  • The solution: Advanced keyword mapping on-page optimisation, conversion optimisation.
  • The results: 142% increase in leads, 48% increase in website traffic
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Case Study

Cota Insurance

Targeted Facebook Advertising Strategy Drives Leads for Seniors Travel Insurer

  • The challenge: increase travel insurance leads cost-effectively in a small niche.
  • The solution: Highly targeted Facebook advertising, focused on demographics & interest.
  • The results: 2,000 new leads at a cost of just $2.21 per lead.
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