100K Revenue Increase in 2 Months for a Beauty eCommerce Site

Large Beauty & Hair eCommerce Site

To build upon their already successful digital transformation, this large, Australian hair and beauty retailer wanted to take their website to the next level.

Challenged to make their beauty products and hair appliances stand out from the rest in the search results, Kwasi implemented cutting edge technical SEO strategies which resulted in more traffic and sales.

The goals

  • Conduct a technical audit with recommendations to increase:
    • Organic traffic
    • Search visibility
    • Keyword ranking
    • Revenue
  • Implement technical SEO recommendations

The results

  • Organic revenue up 15% / $100k
  • Organic transactions increased by 12%
  • Organic traffic up by 37% (an increase of 16,000 users)
  • Search visibility up by 35%
  • 23 keywords moved into the top 3 positions in SERPS
  • 45 keywords moved into the top 5 positions in SERPS
  • 55 keywords moved into the top 10 positions in SERPS

+15%

organic revenue

+37%

organic traffic

+12%

organic transactions

+35%

The strategy

To meet this hair and beauty retailer’s goals, Kwasi adopted best practice technical SEO strategies to make their site more visible in the search engine results (SERPs). By completing a short technical audit, Kwasi identified the opportunity to implement schema markup into the product pages.

Schema markup is code that you can add to your site’s HTML. They not only improve the way search engines read your pages, but they return more informative results for users. By inputting schema markup, the average ratings, price and the availability of the hair and beauty products were available to users in the search results. This was achieved by:

  • Removing the poor/incorrect schema markup
  • Implementing correct schema to mark up important on-page elements
  • Requesting Google to crawl new pages for quick indexing and results

The impact of the schema markup on this retailer’s site cannot be understated. By providing users with more information and being able to catch their attention in the SERPs, this retailer’s search visibility, organic revenue and more skyrocketed within just a matter of days.

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