Lead Scoring

Find your most valuable future customers among your website visitors with customer lead scoring.

Lead scoring is the process of attaching specific values to leads (potential customers) based on their behaviour on your website and interest in your products or services.

Based on this, a business is able to identify the most valuable, potential customers and focus their efforts on them. By prioritising time and resources to convert these potential customers into actual customers, you streamline your marketing efforts, increase efficiency and grow your sales.

We can develop lead scoring systems for your website in two main ways:

• Explicit scoring: the information collected on a given lead, including information they entered into forms.
• Implicit scoring: how your visitors are acting and behaving on your website.