Content Strategy

Create cohesive, sustainable and engaging content with a purpose.

If content is king, then a content strategy is the crown jewels; you can’t have one without the other.

A content strategy is the way you outline your content – it gives it a purpose and a vision. It dictates how your content will be created, archived, managed, updated and promoted.

Built upon research and in-depth analyses, your content strategy is developed from both the Architect and Elevate stages:

Kwasi’s content strategies are designed to attract, persuade and convert your website’s visitors into customers. They’re also research-fuelled and backed by innovative practices.

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Shiels Jewellers

Accurate Digital Persona Guides Strategy for National Jewellery Retailer

  • The challenge: Understand the target audience for a national jewellery retailer.
  • The solution: Digital Persona, Customer Journey Mapping, Content Audit.
  • The results: research-based, data-backed customer insights to guide strategy.
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