Create cohesive, sustainable and engaging content with a purpose.
If content is king, then a content strategy is the crown jewels; you can’t have one without the other.
A content strategy is the way you outline your content – it gives it a purpose and a vision. It dictates how your content will be created, archived, managed, updated and promoted.
Built upon research and in-depth analyses, your content strategy is developed from both the Architect and Elevate stages:
- In the Architect stage, we delve into your Digital Persona and Customer Journey and keyword research. A content audit is performed and then a plan is set in motion.
- In the Elevate stage, we focus on growing your targeted audience with blogging, social media, link building and more content tactics.
Kwasi’s content strategies are designed to attract, persuade and convert your website’s visitors into customers. They’re also research-fuelled and backed by innovative practices.
Partner with us, and you’ll reach your targeted audience at all touch points.
Accurate Digital Persona Guides Strategy for National Jewellery Retailer
- The challenge: Understand the target audience for a national jewellery retailer.
- The solution: Digital Persona, Customer Journey Mapping, Content Audit.
- The results: research-based, data-backed customer insights to guide strategy.