Web Content Audit

Your website is only as good as the content on it, but how good is your content?

At Kwasi, we conduct a comprehensive Content Audit of a website to get a complete picture of all the content it, how well it attracts the right visitors, helps them become customers and drive your business goals.

Many factors influence how effective content can be. By auditing your website content, we can better understand them and develop a plan for improving your website.

During a content audit, we assess each page on your website against factors including:

• Alignment to your target audience and their customer journey
• Alignment to your website goals
• Themes and topics
• Content formats
• Content quality and performance
• Length
• Difficulty
• Usefulness

At the end of the content audit we deliver a report about your whole website that identifies gaps and opportunities, problems to fix, insights from your best content. You also get a detailed spreadsheet containing the content audit data and list of all pages to keep, retire and fix.

The findings of your content audit highlight improvements that will grow your website traffic, impact your business goals and inform your ongoing content strategy.