Structure your website and organise your content to make it easier for customers to find and buy from you online.
Information Architecture is the process of organising, labelling and structuring your website logically, ensuring all its content is easy to find and makes sense to navigate.
It sounds simple, but it can be one of the hardest parts of any digital strategy. You must know how each piece of your website fits together to create a larger picture and how items relate to each other within a system. You need to ensure logic is followed in organising content and that visitors to your website can easily navigate to what it is they are looking for. Most of all, you need a clear purpose for every page and its place on your site.
In order to create clear systems of information, Kwasi sorts all your website content into a sitemap – a visual representation of your website and it’s ideal structure that is based on keyword research, competitor analysis and consultation.
We convert this ideal roadmap into a reality for your website so your customers can find what they want, quicker and easier at all touchpoints.
Find out how we can help structure your website for better performance.
National Menswear Retailer
139% Increase in Revenue & Solid Traffic Growth Following Website Migration
- The challenge: Preserve traffic, visibility and sales throughout website rebuild and migration.
- The solution: Keyword/URL mapping, Web Developer Guide, live monitoring.
- The results: Traffic, visibility, conversions and revenue all improved through migration.