Google Analytics 4

Avoid data disruption with a successful migration over to Google Analytics 4.

Google Analytics is the key to tracking your online performance and discovering customer trends, which ultimately helps to guide your digital strategy. If your organisation uses Google Analytics for any purpose, it’s important to be aware that Universal Analytics will be replaced by Google Analytics 4 (GA4) The current version of Google Analytics will stop collecting data as of July 1st, 2023. 

Without expert help, the transition to Google Analytics 4 can be very complex and time-consuming. That’s why as a leading digital marketing agency in Australia, Kwasi is here to help with your GA4 migration.

Why choose Kwasi?

When you choose Kwasi for your Google Analytics migration, not only will you get a tailored GA4 migration plan, but we’ll provide in-depth training so your team feels comfortable navigating the platform. 

As leading digital marketers in Australia, we’ve helped businesses of all sizes get their analytics into tip-top shape to extract valuable insights and make effective marketing decisions to achieve their goals. 

So, if you’re looking to grow your online performance, get in touch with us today. We have the track record to prove it, just read our case studies. 

Ready to migrate over to GA4?

Whether you’re a small business or an enterprise, we’re the digital marketing agency that local, national and international clients turn to. Enquire today about how we can assist you in the migration over to GA4. 

Should I implement GA4 on my own?

This is always an option if you are confident using the current Universal Analytics platform. However, the GA4 migration is a complex process and without a proper setup, you may run into many problems from faulty event tracking to inaccurate reporting. That’s why we recommend leaving it to the professionals, so you can be assured your online analytics are running smoothly. 

How do I migrate to GA4? 

Google provides someessential migration steps when it comes to switching over to GA4. However, the best way to successfully transition from UA to GA4 is with the help of a professional agency like Kwasi. 

Why is Google moving to GA4? 

The main reason Google is changing over to GA4 is due to user privacy concerns. As the platform relies on HTTP cookies, it is no longer in line with the policies listed under the General Data Protection Regulation (GDPR). GA4 is also event-based as opposed to UA. This means it works by counting multiple conversions per session for complete accuracy.

Watch the videos below to learn more about our GA4 migration services