Competitor Analysis

When the stakes are as high as your business, you have to know what you’re up against.

No athlete would enter the Olympics without knowing who their competition is.

Taking your keyword research, Kwasi identifies your top competitors and shows how you measure up when it comes to search visibility.

Our competitor research doesn’t stop with the leaderboard though. We dig deeper to find what your competitors are doing that you aren’t – and what you should be doing to get an edge over them.

Competitor analysis lets you challenge the competitors you didn’t even know you were up against. In the wild word of search your business is often fighting for customers’ attention against a wider range of businesses and websites than you’d expect.

Without the crucial step of competitor analysis, you have no way of knowing where you sit in relation to all of the other websites out there, how to improve your work and you can’t move up in the world.

Find out how we can give your business an edge over your competition.

Shiels Jewellers

Accurate Digital Persona Guides Strategy for National Jewellery Retailer

  • The challenge: Understand the target audience for a national jewellery retailer.
  • The solution: Digital Persona, Customer Journey Mapping, Content Audit.
  • The results: research-based, data-backed customer insights to guide strategy.
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Cota Insurance

Targeted Facebook Advertising Strategy Drives Leads for Seniors Travel Insurer

  • The challenge: increase travel insurance leads cost-effectively in a small niche.
  • The solution: Highly targeted Facebook advertising, focused on demographics & interest.
  • The results: 2,000 new leads at a cost of just $2.21 per lead.
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Example

Learn About Competitor Analysis