Measurement Strategy

Google Analytics 4 gives you even more options for measuring, reporting and attributing your activities and results. But before you jump in and start measuring every metric and KPI available, you will need to have a clear idea of both the business goals you’re trying to achieve and just which data points you need to track in order to measure success.

How can Kwasi help?

Before we even start setting up and configuring your Google Analytics 4 account, we’ll lead a Measurement Strategy workshop with you and our digital marketing strategists to determine what you want to measure and how you want to measure it going forwards with GA4.

The workshop will take place once we’ve completed your data audit; and we will guide you through a number of vital decisions that will determine much of your GA4 migration including:

• What are the business objectives you need to track?
• What does success look like?
• What marketing and business activities are important to you?
• Who are your key stakeholders, and what insights and data matter to them?
• What channels, audiences and segments are important to your business?
• And more.

Combined with the outcomes of the data audit, the measurement strategy will provide the direction and insight needed to develop a sound plan for your Google Analytics 4 migration and allow us to commence setup and configuration.