Although it’s been one of the most effective – and iconic – channels for advertising for decades, radio’s declining popularity is hard to ignore.
With customers across all demographics increasingly turning to personal music players, podcasts and music streaming instead, the writing is on the wall for radio advertising.
Radio advertising is not without its drawbacks either. It can be expensive to produce and run ads, you get little control who listens to them and it can be very difficult to measure how effective they are – or what kind of a return you get for your investment.
Search Engine Marketing and paid social media advertising channels offer a better way. By advertising online, you can:
- Have much greater control over where and when your ads run.
- Reach just the people who are likely to become customers.
- Decide what you pay for your ads, based on what the results are worth.
- Measure and control your return on investment.
- Create and test new ad creative on the fly.
At Kwasi, we develop tailored online advertising strategies to achieve the goals you set. The advertising channels and formats we take advantage of include:
Advertising online is simply a better way to increase your brand awareness, leads and traffic.
Partner with Kwasi to digitally transform your traditional radio advertising efforts.