Performance Marketing Services
Turn your advertising spend into measurable results that drive key business outcomes with Kwasi’s performance marketing services.
From Google Search Ads and Performance Max to Meta Ads and TikTok Ads to programmatic display advertising, performance marketing – also referred to as digital advertising or PPC – is one of the most important revenue-generating and growth channels for many businesses.
At Kwasi, we draw from a deep understanding of a wide range of ad platforms, meticulous bid and budget management, pure data-wonkery and a keen sense of your business, goals, challenges and market. All in order to develop and deploy performance marketing strategies to drive the results you need.
Our Performance Marketing Specialisations
As a Performance Marketing agency that has been helping Australian businesses and brands to achieve their goals through digital advertising since 2011, we’ve developed the skills and knowledge to adapt to and leverage this constantly evolving landscape.
With our deep knowledge and extensive experience of digital advertising, we’re here to provide the strategy, insights and operational firepower to get you the visibility, leads, revenue and return on investment you need from your advertising.
When you partner with us, your tailor-made strategy may include:
Ads Strategy
Uncover and seize hidden opportunities to improve your digital advertising performance and remove inefficiencies from your performance marketing accounts.
To begin, we’ll conduct a discovery workshop with you and then take a thorough deep-dive into your advertising accounts before presenting our findings in an audit report and a detailed strategy to achieve your performance marketing goals.
We’ll provide a detailed strategy and media plan that includes measurable goals, account and campaign structures, channels, targeting, creative, budget flighting and everything else you need to achieve your objectives.
PMax and Shopping Ads
Google’s Performance Max has very quickly become one of the most essential channels for driving performance and growing revenue for any modern ecommerce business. As Google grows its stake in the ecommerce game, and with the roll-out of PMax on Bing, this importance will only grow.
Kwasi’s Performance Marketing team has invested heavily in cracking the black box that is PMax and developing advertising strategies and campaign structures that place much more control back in the hands of our clients while still enjoying the machine learning and automation advantages of these ad types.
Let our team develop and implement strategies that will let you maximise your return on PMax and shopping ads at a margin that suits your business.
Search Ads
Search is a powerful intent-driven channel that can place your brand in front of your ideal customer at the exact moment they have a need you can meet.
Our Performance Marketing strategists and specialists build a detailed understanding of your target customers’ motivations and needs, identify the keywords they use to meet them and build search advertising strategies to turn those customers’ actions into your results.
With an in-depth understanding of the workings of key search engines like Google and Bing, as well as emerging search and chat technologies like Copilot, SGE, ChatGPT and Perplexity, our Performance Marketing team can create and implement a strategy that drives your results.
Display Advertising
Display advertising puts your brand and key messaging in front of your target customers where they already are in order to drive awareness, nurture an audience and drive action.
Working from a well-developed understanding of your target audience, their interests and online behaviour, our performance marketing strategists develop and deploy design advertising campaigns that are well-targeted to drive results.
Social Media Advertising
Social media is an important part of any effective digital marketing strategy. Your future customers weave a wide range of social media platforms through their personal and professional lives, making them the perfect channels to reach your audiences where they already are.
Kwasi’s ad specialists have a deep understanding of social media advertising platforms from Meta and LinkedIn to Snap, TikTok and beyond; and we get how social media plays into the broader digital marketing ecosystem, customer journey and multi-channel, multi-touch attribution models.
We will work with you to design and deploy social media ad campaigns that improve brand loyalty, customer experiences, improve conversion rates, and ultimately lead to more leads and revenue.
Account Reviews & Performance Analysis
A comprehensive account review and analysis of performance can uncover hidden opportunities to improve your digital advertising performance and remove inefficiencies from your performance marketing accounts.
Through a performance marketing review led by Kwasi’s digital strategists you can develop a sound understanding of your spend strategy, where cost efficiency can be improved, where investment should be made and find and fix the issues that are holding you back.
Experimentation & Pilot Tests
Deploying a short ad campaign with a limited budget is a fast way to split test new key messages, product market fit, creative or calls to action. Pilot tests like these can help you gather statistically significant data to make a decision, particularly when you’re investigating a completely new strategy, brand, product or market.
Kwasi’s strategists are experienced in running pilot tests and experimental campaigns. We can help you with test design, deployment, campaign management and post-test analysis and insight.
Working together to achieve your performance marketing goals
Kwasi’s performance marketing team collaborates closely with you at every step of our process to ensure we’re consistently achieving the results to fuel your business objectives.
Our partnership will evolve through three key stages of your performance marketing strategy.
Discover
Our Performance Marketing strategies begin with a discovery deep-dive. Through collaborative workshops, research and reviews we build a comprehensive understanding of your business, your goals, challenges, market and landscape.
During discovery we’ll also identify any low-hanging fruit that will let you make an immediate impact and momentum on your goals.
Design
With a comprehensive understanding of your business, market, goals and challenges, our Performance Marketing strategists and specialists will develop your detailed strategy, media plan and roadmap. We’ll set your measurable advertising goals and build reporting.
We’ll present you with a Performance Marketing strategy for approval and guide you through how we intend to implement it. Depending on your preferences and in-house skills, we can offer executional support ranging from training and guidance to do-it-all-for-you and anything in between.
On a parallel track, we can begin implementing the immediate opportunities already uncovered to create more momentum sooner.
Deploy
The deploy phase is when we roll up our sleeves and get into the day-to-day, week-to-week and month-to-month work of executing your Performance Marketing strategy and completing the tasks planned to drive your goals.
During the deploy phase, we’ll also provide regular reporting against your goals and keep collaboration open through fortnightly WIPs.
See some of our Performance Marketing work
