We all use Google. After all, it’s the best search engine in the world. But do you use it to the best of its capabilities? In this article we outline a number of simple techniques that we often use as search engine optimisation specialists that can help anyone get the most out of this amazing search engine.
1) Google.com OR Google.com.au
The biggest tip is to make sure what Google Search Country you are searching in! There will be times in which you would like to search the entire internet; in this case searching from Google.com may be more effective. Searching from Google.com.au gives results which are more relevant (but not constrained to) Australians.
2) Local Search
You can get specific results by searching locally. For example, let’s say you’re looking for Thai takeaway in Modbury, South Australia. There’s no point simply typing ‘Thai takeaway’ unless you’re looking for results relating to the whole of Adelaide. So what you do is type in Thai takeaway 5092 [adding your post code].
3) Site Specific Searches
The opportunity may arise in which you do not wish to search the entire internet (or at least what Google has indexed), but wish to constrain it to a particular website. We’ve found this particularly useful for quickly scanning large media websites. So, lets say you want to search the TechLife site for mentions of the iPhone, you can simply type in iphone site:techlife.net.
4) The ‘filetype’: operator
5) The ‘related’: operator
6) Search for multiple words at once
7) Optimised Searches