Emily is New York-born, Florida-raised, and Adelaide-based (for the foreseeable future). She’s been in Australia for six years — first living in Sydney before relocating to Adelaide three years ago with her husband. Shortly after the move, they adopted a dog, completing their little cross-continental trio.
Emily is a natural straight-shooter, a Kwasi value she was excited about when she joined – she fits right in! Emily is honest, intentional, and caring, which all helps achieve best results for her team. After graduating with a Bachelor’s Degree in Public Administration, Emily started her career in a fast-paced non-profit where she wore many hats — from fundraising and community programs to social media and copywriting. She later moved into a global communications role at a large agency working European hours, before taking the leap to Australia on a working holiday visa.
Since then, Emily has built extensive paid media experience across both agency and in-house environments, leading multi-channel strategies across Google, Meta, LinkedIn and beyond. She specialises in building scalable, high-performing paid media ecosystems that drive real commercial impact — not just clicks. She makes paid media feel less intimidating and more actionable.
When Emily is not killing it in the office or weightlifting at the gym, she’s a professional couch potato, spending time with family and her dog and experimenting with new recipes in the kitchen.
