With an unwavering dedication to digital advertising, Cate brings a wealth of expertise as our team’s Paid Ads Lead. Having started her marketing journey in Shanghai, she has honed her skills in dynamic and fast-paced environments. Cate is passionate about cross-channel remarketing and excels in optimising ad performance to achieve client goals.
In Cate’s own words:
“The problem that I solve is always intrinsically tied to what the client objectives are and what they’re struggling to achieve. In the performance marketing space it is likely to do with not getting enough leads (brand awareness), incorrect customer fit (targeting), leads not turning into sales (conversion rate optimisation) or leads being too expensive.”
When she’s not crafting compelling ad campaigns, Cate is a devoted soccer mum and coach, leading her son’s team to victory. She enjoys hiking, gardening, cooking family favourites like moussaka, and occasionally indulging in pottery. A lover of sugar-free pink V energy drinks, Cate also impresses with her ability to solve a Rubik’s Cube in under 90 seconds.
Cate’s extensive experience and creative approach make her a vital asset to our team, ensuring our clients achieve exceptional results.
