So what should you expect when you sign up to work with a digital marketing agency? Different services, from Organic Search (SEO) and Generative Engine Optimisation (GEO) to Paid Search, work in different ways, on different timelines. But no matter which services you sign up for, you should expect a consistent approach to your campaign and regular, meaningful communication from your agency.
That is exactly what Kwasi delivers: a consistent process, from the discovery phase and design stage through to strategy deployment and the outcome – the growth of your business. Here is how the timeline unfolds.
The Timeline
Kwasi understands that there is no one-size-fits-all approach to digital marketing, as each business has unique needs and goals. But while the details may differ from campaign to campaign, the 4-step DISCOVER -> DESIGN -> DEPLOY -> GROWTH process we apply remains the same.
Discover – Months 1–2
This first step is instrumental in understanding every facet of your business and happens in your first month working with Kwasi. The discovery phase focuses heavily on research, including tasks that give us insight into:
- The overall market demand for your product or service.
- How your direct competitors perform in that space.
- Who makes up your online audience.
Discovery also includes reviewing and auditing various website elements, including content, analytics, technical aspects (including site speed and page load times), backlinks, and local SEO visibility.
With online search habits shifting toward LLM answer engines like Claude and ChatGPT, as well as Google’s People Also Ask AI-led answers, we’ll also determine how visible your brand is across common AI platforms. The combined research and review processes determine your strategy’s starting point and inform us of where it has the potential to go.
Design – Months 2–3
With the discovery stage complete, Kwasi starts designing your strategy in months 2 and 3. The design phase includes:
- Building a structured information architecture that provides the end user with a logical, user-friendly site navigation experience.
- Putting together a measurement strategy for accurate result tracking from day one, and an SEO and technical strategy that covers website performance for both search engines and real visitors.
- Our content lead plans the content types and pieces to create and when to roll them out (including email marketing), structured to perform in traditional search results and to be surfaced and cited by AI answer engines.
- We’ll also build a strategy and email automation plan that ensures each channel aligns with the same goals.
Before we implement any of these strategy elements, we provide you with a strategy proposal document. This document outlines each step of the plan, month by month, for your feedback and approval.
Download the “First 6 Months Expectations From Your Agency” Checklist
Deploy – Months 3–4
Once you’ve approved the proposed strategy, Kwasi moves into the Deployment phase.
During months 3 and 4, we address all necessary foundational fixes. These may include content, technical or site development recommendations that should provide valuable quick wins for your website performance and boost your visibility on AI platforms. Your Kwasi account manager keeps you informed throughout with consistent communication via WIP meetings and monthly reporting.
Throughout the Deploy stage, Kwasi builds on the foundational work to put the core strategy across your primary marketing channels into action. To help make that happen, we will:
- Refine your existing content to match every step of your customer’s journey.
- Write or create new content that keeps your website locked in with what your audience searches for, and is structured for AI answer engines to easily crawl, parse, and cite it.
- Run targeted ad campaigns, and create automated email flows that keep people coming back.
Get the Free Checklist: What to Expect in Months 1 to 6
Grow – Months 4–6
Months 4 to 6 make up the growth stage of the first six months working with Kwasi. To ensure you can clearly see how the implemented strategy has impacted your business, we will build custom live dashboards and monthly reports around your goals, including your growing visibility in AI-driven search. While we hope the results are always positive, we won’t shy away from reporting on the negative either (straight-shooter transparency is one of Kwasi’s core values), and will always have a data-backed plan to reverse any downturns.
With real performance data at the core of every decision Kwasi makes, we concentrate on the topics, keywords, and audience groups that work hardest for you. Kwasi maintains a consistent publishing schedule that prioritises delivering high-performing content instead of just ticking a box. We build on your growing visibility across traditional search and AI answer engines, and test new ideas that aim to attract higher-quality leads – not just more traffic for the sake of it.
How Soon Until You Start Seeing Results?
One question many prospective clients ask when they enquire about working with Kwasi is how long it takes to begin seeing results.
SEO is the perfect example of something that is“a marathon and not a sprint”. Often it takes at least three months, if not longer, to see real results from an SEO campaign. This is due to many reasons, from Google’s crawling and indexing schedules, to the need for the page in question to build trust and authority, which takes time.
If you’d prefer results that impact your business sooner (much sooner) rather than later, paid search typically skips the lengthy waiting period associated with organic rankings. As your ads go live with the approval and publishing of your campaign, you immediately secure prime positioning on search engine results pages, and drive targeted visitors and quick conversions.
Get the free First 6 Months With an Agency Checklist
Frequently Asked Questions
Should I hire a digital marketing agency?
You may benefit from hiring the services of a digital marketing agency like Kwasi if you do not have the time, the budget for a marketing team, or the skills to do it all in-house. A digital marketing agency has the dedicated expertise and the tools to help you get your business the results it needs for sustainable growth, whether it’s through a long-term SEO strategy or faster wins with paid search campaigns.
Does my business need to be based in Adelaide to start?
Not at all. Kwasi works and has worked with interstate and international-based businesses, helping them boost their presence and gain visibility in Australian and global markets. While Adelaide-based organisations may benefit from closer physical proximity to our office, we happily use video calls and a range of communication tools to work closely with your team regardless of time difference or distance.
Will I receive updates throughout the process?
Yes. Kwasi communicates consistently with you through monthly reports and regular WIP meetings. As we build and implement your marketing campaign, you’ll have the chance to review and approve any foundational changes before they go live.
Partnering with Kwasi for Sustained Growth
With clear monthly reporting and genuine, two-way collaboration, Kwasi ensures your strategy keeps pace with new opportunities throughout your first 6 months and beyond. Understanding what to expect from a digital marketing agency is key to building a successful partnership that turns early quick wins into sustained, long-term growth. Download our free Agency First 6 Months Expectations Checklist for a complete breakdown of what to expect during Discover, Design, Deploy, and Grow.
Download the First 6 Months With an Agency Expectations Checklist
