How To Create A Custom Report In Google Analytics

2 Minute Read | Search Engine Optimisation

Note: This article is about Universal Analytics, which is being retired by Google from 1 July 2023. Get in touch with us if you need support with the migration to Google Analytics 4. We can also support you with custom reporting in GA4.

Websites are becoming increasingly complex and the need for customised & detailed web reports are vital. Whether it’s modelling visitor behaviour on a social network or web conversion analysis for an ecommerce store.

During our initial strategy session with our clients, we map out our SEO KPIs, we then map each KPI to a website metric. We then focus on placing all of the client’s KPIs in the one Google Analytics Custom Report.

For those wanting to try and create your own custom reports in Google Analytics, I have produced a step by step guide.

How To Create A Custom Report In Google Analytics

When creating custom reports in Google Analytics, here are some tips
  • Draw a mock up on paper of how you want the report presented
  • Whilst Google Analytics is very robust, it does have its limitations and not everything can be reported
  • Try and use custom segments to post-filter your results (rather than pre-filtering them within custom reports)
  • Start small and work your way up
  • PDF exports are still not available in the latest version of Google Analytics

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