How To Create A Custom Report In Google Analytics

1 Minute Read | Search Engine Optimisation

Websites are becoming increasingly complex and the need for customised & detailed web reports are vital. Whether it’s modelling visitor behaviour on a social network or web conversion analysis for an ecommerce store.

During our initial strategy session with our clients, we map out our SEO KPIs, we then map each KPI to a website metric. We then focus on placing all of the client’s KPIs in the one Google Analytics Custom Report.

For those wanting to try and create your own custom reports in Google Analytics, I have produced a step by step guide.

How To Create A Custom Report In Google Analytics

When creating custom reports in Google Analytics, here are some tips
  • Draw a mock up on paper of how you want the report presented
  • Whilst Google Analytics is very robust, it does have its limitations and not everything can be reported
  • Try and use custom segments to post-filter your results (rather than pre-filtering them within custom reports)
  • Start small and work your way up
  • PDF exports are still not available in the latest version of Google Analytics

You might also like...

Comments (0)

Get Your Free Digital Transformation Guide

Digital Transformation is no longer something that will happen in the future. Your customers have already placed digital at the centres of their lives. Businesses that don’t adapt to this new digital world will be left behind.

Don’t get left behind.

Get the guide here